PepsiCo's new pep+ strategy, through which the business is seeking to improve its agricultural footprint by addressing its packaging processes and greenhouse gas emissions, should enable it to stay "ahead of the competition" when it comes to meeting consumer demand for increased sustainability, an industry analyst has said.
Holly Inglis, beverages analyst at GlobalData, was commenting following the launch of pep+ last week, an initiative that will see the business cut its virgin plastic use by half across all brands by 2030, achieve net zero emissions by 2040, and expand its Soda Stream business, among other initiatives.
“pep+ will keep PepsiCo ahead of the competition amid consumers’ ever-increasing demand for sustainability," Inglis said. "The policy will be popular with the 70% of global consumers that stated they prefer ingredients that are sourced sustainably and ethically."
