Satisfying The Reluctant Consumer In A Post COVID-19 World
Bain & Company has tracked retail and consumer behaviour throughout the duration of the COVID-19 crisis, and it believes that CPG suppliers will have to rethink how they tap into a much-changed shopper mindset.
The consumer is the most vital cog in the retail machine – after all, without shoppers, all the investment in new-product development, marketing and innovation is redundant – but determining what sort of shopper emerges from the COVID-19 maelstrom will be challenging for food and beverage suppliers and brand owners, with, in some cases, a seismic shift in their needs during the pandemic.
Global management consultancy Bain & Company has been tracking retailer and consumer behaviour since the start of the crisis, and it has noticed a number of emerging trends that may shape how the consumer interacts with brands in a post-COVID world.
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