Snacks Driving Growth In Packaged Foods Market

By Steve Wynne-Jones
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Snacks Driving Growth In Packaged Foods Market

A recent study from Euromonitor International revealed that the global packaged food industry will grow 2.4 per cent to reach US$2.9 trillion in 2019 with snack foods driving this growth.

Food manufacturers are keyed into this trend with new product launches and re-launches of snack brands.

Snack brand Primula Dips have been re-engineered to give a more authentic flavour and can be stored either as an ambient product or in the chilled section, according to the manufacturer. The revamped range comes in five flavours - Sour Cream & Chive, Garlic & Herb, Nacho Cheese, Spicy Salsa and Thai Sweet Chilli, said a spokesperson for Kalvi, the company producing the Primula Dips brand.

A new high-protein beef steak snack called Stript Snacks is designed for active on-the go-people. As well as being high in protein, the gluten-free snack is also paleo friendly. Stript Snacks comes in two varieties: tender air-dried beef steak pieces, seasoned with medium spice red chilli, and cracked black pepper.

According to the brand, all of its beef comes from Irish farms, certified by the Bord Bia Quality Assurance scheme, and is fully traceable back to each supplier.


"Stript Snacks is a natural and wholesome fuel for people who relish adventure," said the snack producer. "We are constantly experimenting with new, natural flavour combinations to ensure Stript is a convenient source of nutrition."

Our Little Secret produces Mediterranean, Indian and Oriental convenience food. The producer says it aims to deliver tasty food that is easy to make whilst the quality has not been compromised in the process. It also produces dine-in kits, micro-meals and dine-in cooking sauces.

Our Little Secret launched its micro-meals offering to expand its range of convenience products. Low in calories, the manufacturers state that added protein makes for a healthier, tastier choice. "Our Seafood Paella, Carrot and Herb Rice, Curried Chicken Rice and Szechuan, and Chicken & Mushroom pots were launched in over 400 Morrisons stores in the UK," said a spokesperson for the brand.

Food ingredients company Kent's Kitchen recently launched a new foodie snack-to-go range called Pasta Pots. Available in four varieties - Porcini Mushroom, Bolognese, Tomato & Chilli and Cheese & Chive, the 65g pots are made with natural ingredients and are suitable for vegetarians, said the company spokesperson, adding that each pot is less than 180 calories. The Kent's Kitchen range of products includes meal kits, sauces, noodles, stock pots, gravies and stuffings,  and many are gluten free.


Snack products are driving the market due to busier lifestyles which makes snacking more prominent in people’s diets,  according to Lianne van den Bos, food analyst at Euromonitor.

“We will see more companies offer solutions in easy-to-consume, on-the-go formats in the future.”

© 2015 European Supermarket Magazine – your source for the latest retail news.

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