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U.S. Court Revives Dr Pepper's Challenge To Coca-Cola 'Zero' Drinks

Published on Jun 21 2018 11:30 AM in A-Brands tagged: Trending Posts / Coca-Cola / Trademark / Dr Pepper Snapple Group / Paywall / Zero

U.S. Court Revives Dr Pepper's Challenge To Coca-Cola 'Zero' Drinks

A U.S. appeals court has revived Dr Pepper Snapple Group Inc's challenge to Coca-Cola Co's efforts to register trademarks for soft drinks and sports drinks whose names contain the word 'zero'.

By a 3-0 vote, the Federal Circuit Court of Appeals threw out a May 2016 dismissal of much of Dr Pepper's decade-old case, saying a U.S. trademark review board failed to properly analyse whether 'zero' was too generic to be trademarked.

What's In A Name?

Multiple companies sell beverages with the 'zero' name, which often denotes an absence of calories or carbohydrates.

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