AI Will 'Hyper-Personalise' The Retailer-Shopper Relationship, Seminar Hears
The rate of change in technology is likely to fundamentally alter the nature of the relationship between retailers and consumers in the future, according to the inaugural EuroCommerce Digital Lecture in Brussels yesterday.
The lecture, which took place alongside the European Business Summit, was organised by EuroCommerce, the representative group for the European retail industry.
Commenting on the changing retail technology environment, keynote speaker Martin Wild, chief innovation officer at the MediaMarkt-Saturn Retail Group, said, "The speed of digitalisation keeps accelerating, and it’s important for us to stay ahead.
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