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Drinks

Diageo Completes Acquisition Of Casamigos Tequila

Drinks company Diageo has announced that it has completed its acquisition of George Clooney's tequila brand, Casamigos.

The company, which already features brands such as Guinness, Smirnoff vodka and Tanqueray gin, said that this is an 'exciting opportunity' to strengthen its position in the fast-growing tequila category.

Growing Business

The deal was first announced in June, with reports that Diageo would pay as much as $1 billion for the business, which was co-founded by Clooney four years ago. This is Diageo’s biggest deal since its $3.2 billion acquisition of United Spirits in 2014.

“We are excited to work alongside the founders Rande Gerber, George Clooney and Mike Meldman as we continue to grow the brand,” said Deirdre Mahlan, president of Diageo North America.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up for ESM: The European Supermarket Magazine.

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