E-Commerce Market For Italian Wine Boosted By COVID, Study Finds
The COVID-19 crisis has provided a boost for the e-commerce market for Italian wine, with more than a quarter (27%) of overall wine consumers in Italy now purchasing wine through digital channels.
This is up from 17% in 2018, according to the Nomisma Wine Monitor. The e-commerce market for Italian wine closed 2020 with a turnover of between €150 million and €200 million, according to the study.
In comparison, the number of UK consumers purchasing wine online increased from 26% to 34% between 2018 and 2020, while in California, another key wine hub, e-commerce sales were up from 32% to 43% in the same period.
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