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Drinks

Naked Wines Posts Stellar June Sales As Online Orders Surge

By Steve Wynne-Jones
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Online wine seller Naked Wines saw its sales surge 67% in June compared with last year as orders continued to rise even after the easing of the coronavirus-triggered lockdown in Britain.

The company also announced the departure of chairman John Walden, who has led the group through the sale of the Majestic Wine business to rebrand into a purely online retailer. Walden will be succeeded by non-executive director Ian Harding.

"It was a difficult personal decision to step down at this juncture however, it is the right decision for myself and Naked Wines," Walden said in a statement. "I leave the business in a strong position to grow and to realise its promise for an extraordinary future. I wish the team every success in the years to come."

First-Quarter Growth

Naked Wines, which has seen stellar growth in sales as British households ordered wine online during the lockdown, said first-quarter sales are now up 77%, although persisting market uncertainty means it could not provide forecasts for the year.

"The Board continues to believe that Naked is ideally positioned to be a long-term winner from the inflection in consumer demand for online wine as a result of the COVID-19 pandemic," it said in a trading statement.

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The company had to temporarily stop taking new orders in May after an unprecedented jump in sales.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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