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Drinks

Pernod Ricard Acquires Italian Gin Brand

By Steve Wynne-Jones
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Pernod Ricard Acquires Italian Gin Brand

Pernod Ricard has announced the acquisition of premium gin brand Malfy, from Biggar & Leith.

The brand, which is distilled by the Vergnano family in the Italian region of Moncalieri, already has a presence in several international markets, including the United States, the United Kingdom and Germany.

Strong Potential

“This acquisition is true to our long-standing strategy of investing in brands with strong potential in growing categories,” commented Christian Porta, managing director in charge of global business development at Pernod Ricard.

“In line with the launch of our Transform and Accelerate strategic plan, we will continue actively managing our fantastic portfolio of brands,” added Porta.

Malfy is distilled using authentic Italian ingredients, such as juniper, oranges, lemon and grapefruit.

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The range includes four variants: Originale, Con Limone, Con Arancia, and Gin Rosa.

“We are excited to see Malfy gin move to the Pernod Ricard family of brands,” said Elwyn Gladstone, founder of Biggar & Leith. “We believe that, with their stewardship and expertise in building super-premium spirits brands, Malfy will continue to flourish.”

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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