Wine and spirits company Pernod Ricard has launched a new digital label system to encourage customers to drink responsibly by offering more information about its products.
The company aims to offer consumers more transparency on product content and health through this initiative.
A pilot in Europe is set to take place in July 2022, before expanding the project worldwide by 2024, Pernod Ricard added.
Pernod Ricard Digital Label
The spirits giant will implement a QR code on the back label of every bottle that redirects the customer to a platform offering information on each product when scanned.
Consumers can view the list of ingredients and full nutrition facts from Pernod Ricard and the European wine and spirits associations.
Health risks associated with the consumption of alcohol, and where to find relevant information in their country will also be available to view.
In addition, responsible drinking guidelines issued by the respective country's government, including information about standard drinks and who should not drink alcohol, as well as a link to a consumer information website, will be available on the platform.
This information will be adapted to the specific region and will be displayed in the local language, the company added.
Alexandre Ricard, chairman and CEO of Pernod Ricard, said, "As a consumer-centric company committed to responsible drinking, this new digital label system strives to respond to our customers’ evolving needs. Now more than ever, consumers want to know what is in their drinks. Thanks to digital technology, this information can now be accessed easily. I am proud that Pernod Ricard continues to be an industry pioneer in spearheading such a proactive initiative."
Previous Responsible Drinking Labelling Actions
In 2021, to support its International Alliance for Responsible Drinking’s commitments, Pernod Ricard announced the addition of two warning images around underage drinking and driving under the influence of alcohol on its packaging.
These images work in conjunction with the pre-existing warning logo against drinking when pregnant.