Peroni Nastro Azzurro Launches Alcohol-Free Beer

By Dayeeta Das
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Peroni Nastro Azzurro Launches Alcohol-Free Beer

Asahi Group-owned Peroni Nastro Azzurro has announced the launch of its first alcohol-free beer – Peroni Libera 0.0%.

The beverage will be exclusively available in Tesco stores in the UK from January 2019.

Emerging Trends

The new product is a part of the company’s efforts to offer more choices to consumers within the beer category, and build on the trend of mindful alcohol consumption.

Simone Caporale, Peroni Nastro Azzurro’s resident master of mixology, said, ’We’ve seen a change in consumers drinking habits in the industry, with the rise of mindfulness and well-being people are more regularly considering low- and no-alcohol drinks alternatives and currently there isn’t a premium, great tasting beer out there for them to enjoy.”

Customised Fermentation

The drink has been brewed with specifically cultivated ingredients, and Peroni craftsmanship, passion, and flair, the company said.


A ‘special decoction’ process has also been used along with a customised fermentation process, allowing the liquid to attain a fast ending 0.0% alcohol beer.

It is triple hopped and has been brewed with the same signature Nostrano dell’Isola maize that makes Peroni Nastro Azzurro unique.

A dedicated yeast strain has also been used to produce rich and intense citrusy aromas and hoppy notes.

“Peroni Libera 0.0% delivers a crisp taste, a fine bitterness and a fast and clean finish, with a well-defined taste of beer, meaning those looking for an alternative to alcohol no longer have to compromise on quality or taste,” Caporale added.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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