Brewing Mega-Deal Nears As AB InBev Approaches SABMiller

By Steve Wynne-Jones
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Brewing Mega-Deal Nears As AB InBev Approaches SABMiller

Anheuser-Busch InBev intends to make an offer for SABMiller in a deal that would bring together the world’s two biggest beermakers and create a company controlling about half the brewing industry's profit.

News of the potential combination sent shares of both companies soaring, with SABMiller gaining as much as 23 per cent to boost its market value to about £60 billion ($93 billion). AB InBev rose as much as 12 per cent.

AB InBev, the maker of Budweiser and Stella Artois, has informed SABMiller of its intentions, although no proposal has been made and no details are known, SABMiller said in a statement. AB InBev said that it plans to work with the maker of Grolsch and Peroni with a view to gaining a recommendation.

"As time progressed, we confess that our conviction was waning, but it appears it is now for the deal," Exane BNP Paribas analyst Eamonn Ferry said in a note.

The acquisition of SABMiller would be the biggest in the industry’s history and cap more than a decade of consolidation across brewing companies. AB InBev was formed by a series of purchases by a group of Brazilian businessmen, who snapped up brands from Belgium’s Stella Artois to Budweiser.


The beer industry has used consolidation to stave off a slowdown in more established markets such as Europe and the US, where drinkers are swapping to craft brews and wine and spirits, or merely drinking less. AB InBev has boosted revenue more than fivefold in the last ten years with the help of nearly $100 billion in acquisitions. Its growth is now set to slow over the next five years, show estimates compiled by Bloomberg.

The two have been seen as the endgame for global beer consolidation because they are not controlled by a family foundation like Amsterdam-based Heineken NV or Denmark’s Carlsberg A/S, the world’s third- and fourth-largest brewers, and they have limited geographical overlap.

An acquisition of SABMiller would give AB InBev access to more than $7 billion of revenue in Africa, with brands including Castle Lager, and almost $4 billion of sales in Asia, reducing AB InBev’s dependence on the Americas and Brazil. With Latin America representing SABMiller’s biggest market, a deal would also broaden AB InBev’s presence in countries such as Colombia, Ecuador and Peru. Its Latin American brands include Cristal and Aguila.

News by Bloomberg, edited by ESM. To subscribe to ESM: The European Supermarket Magazine, click here.


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