Will C&C Group's Conviviality Deal Ensure Sunnier Climes At The Cider Maker? Analysis
Since its Magners brand was lauded as the 'next big thing' by UK drinkers just over a decade ago, Irish cider maker C&C Group has kept close eye on the weather.
And with good reason.
Year after year, C&C experiences the same occurrence in its financial reporting: when the summer is good, the company posts strong sales, when it's a washout, the performance is less positive.
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