Wine sales at Delhaize Belgium increased by 5% in 2022 compared with the pre-pandemic year of 2019, the retailer has revealed.
The retailer believes that this growth is 'remarkable' considering the loss of purchasing power among many consumers due to the continuing inflationary situation.
Pieter-Jan Cuyvers, wine category manager at Delhaize, said, "It seems that people are partly sticking to the habits they acquired during the corona crisis when they were obliged to buy wine in the supermarket.
