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Behind The Mask – How COVID-19 Has Affected The Sustainability Agenda

Published on Dec 28 2020 6:58 AM in Features tagged: Featured Post / Rabobank / Sustainability / Barclays / Euromonitor International / Environment / Paywall

Behind The Mask – How COVID-19 Has Affected The Sustainability Agenda

What effect has the COVID-19 pandemic had on the sustainability strategies of retailers and consumer goods firms? Stephen Wynne-Jones reports. This article first appeared in ESM Issue 6 2020.

What a difference a year makes! While 2020 may have started with the sustainability agenda firmly front and centre, the COVID-19 crisis quickly surged to the foreground, where it has remained since. As the pandemic gained traction, ‘stay safe’ replaced ‘save the planet’ as the clarion call of the world’s population, as the things we took for granted – meeting friends, visiting bars and restaurants, travel – were put on ice.

Even a simple task such as visiting the supermarket was altered, with mandatory mask-wearing, queuing for entry, and heightened sanitisation measures becoming commonplace.

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