Jack Of All Trades: Why Retailers Need To Take Note Of Jackfruit
It’s the fruit that is on everyone’s lips. Large, spiky, and relatively unheard of in Europe until recently, jackfruit has become the next big thing for retailers seeking to tap into the growing meat-alternatives segment.
Although it’s already common in Asia and South America, interest in jackfruit has suddenly skyrocketed in Europe due to the fruit’s ‘meaty’ texture, which is making it a popular option for the increasing number of vegetarian and vegan consumers here.
So what’s next for the large exotic fruit?
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