Like A Boss – ESM Meets MENY Chain Director Richo Boss
Richo Boss is only a few weeks into his tenure as chain director of Danish retailer MENY, but he already has aspirations on where to take the business. Stephen Wynne-Jones met him. This article first appeared in ESM Issue 2 2021.
Out of every crisis comes an opportunity, and for retailer MENY, part of the Dagrofa group, the COVID-19 pandemic led to double-digit sales growth in sales across its 112 outlets, as the retailer dubbed the ‘Waitrose of Denmark’ ramped up its quality offering for lockdown-inhibited shoppers.
Fast-forward to 2021, and there’s a new man at the retailer’s helm, following the recent appointment of Richo Boss as chain director, following a successful stint in leading Dagrofa’s Spar Denmark, Min Købmand and Let-Køb operations. Having worked his whole life in Danish retail – he held various roles at Coop Denmark and Dansk Supermarked before joining Dagrofa in 2018 – Boss is eager to maintain the solid growth that MENY has seen in recent years.
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