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To Mark Down, Or Not To Mark Down? ECR's Shrinkage & OSA Group Investigates

At the recent ECR Shrinkage & OSA Group meeting, which took place in Hamburg earlier this summer, industry experts and academics engaged in a fascinating discussion on the question of food waste and sustainability. This article first appeared in ESM Issue 4, 2018.

There are typically two schools of thought when it comes to price markdowns in the grocery sector.

One, as advocated by the likes of the UK’s Tesco and Dutch retailer Albert Heijn, is to adopt a ‘last-day discounting’ approach, where products close to their sell-by-date are marked down in real time over the course of their final day on the shelves.

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