The Private Label Issue – Silpo
In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies. In Ukraine, consumer demand for premium and/or niche products is hampered by production challenges, as Dmytro Tsygankov, cognitive director, Silpo explains.
This article first appeared in ESM Issue 3 2020.
When it comes to raising the bar, few European retailers have been as adventurous as Ukrainian operator Silpo, part of Fozzy Group, which has been behind some of the most novel store designs of the past few years.
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