Albert Heijn Trials Plastic-Free Fruit And Vegetable Department
Dutch retailer Albert Heijn has announced that it is trialling a plastic-free fruit and vegetable aisle at its Hoofddorp store.
The retailer, which is part of the Ahold Delhaize group, pledged in September of last year to reduce the percentage of packaging material that it uses by 25% by the year 2025.
This move, which will see some 100 SKUs in the fruit and vegetable department be shed of their packaging, is the first step in understanding what the impact of removing plastic packaging has on shelf life and freshness, the retailer reported.
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