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Fresh Produce

Coop Danmark To Expand Collaboration With Infarm

Coop Danmark has announced plans to extend its collaboration with Infarm beyond Copenhagen and offer its vertically grown herbs in all store banners operated by the retailer across the country.

Following the expansion agreement, Infarm’s herbs will be available in Kvickly, Fakta/Coop365, SuperBrugsen and Dagli'Brugsen stores from this summer.

The expansion will see customers all over Denmark, including Copenhagen, Ålborg, Århus, and Odense, gain access to Infarm’s products.

Coop Danmark's association with Infarm dates back to 2019, when it introduced the herbs to Irma stores in Copenhagen.

Daniel Kats, executive vice president of sales at Infarm, commented, “We look forward to seeing Infarm grow with Coop, bringing our locally grown, fresh herbs and salads to a total of 1,000 stores of all five Coop brands across Denmark. Danish consumers can look forward to very tasty seasons as our produce is available all year round.”

Product Assortment

Customers will have access to Infarm’s herbs, such as rosemary, thyme, coriander, or sage. It will also introduce new items, like tarragon and chervil.

Infarm’s new pots will also make their first appearance in the Danish market, the urban farming company added.

Thomas Møller-Larsen, group category manager at Coop, said, “In a world where population numbers are on the rise, and more and more food is required, it’s exciting to see what can be achieved with these new ways of cultivating.”

“At Irma, we now have a couple of years of experience with Infarm, and are now ready to examine how the concept can be expanded to other parts of the country besides Copenhagen.”

Growing Centre

The herbs will be grown in in-store farming units or will be directly delivered to the supermarkets from Infarm’s growing centre in Greve, near Copenhagen.

The growing centre in Greve, with a capacity of more than 6,500 square-metres, will be equipped with high-capacity farming units.

The company’s modular approach to vertical farming allows it to build its cloud-connected farming units and start production in a short time period.

The data-driven and distributed approach — a combination of big data, IoT, and cloud analytics, in addition to rapid growth at a global scale — allows the company to meet demands while remaining flexible and responsive to adjustments.

In addition, it is independent of climate change, seasons, and supply chain disruptions.

Infarm added that it has a renewable energy certificate for electricity consumption in Denmark, with a guarantee of origin based on 100% wind power.

Read More: Infarm Raises $200m In Latest Funding Round

© 2022 European Supermarket Magazine – your source for the latest Fresh Produce news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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