Fresh Produce

Fruit Attraction 2020 Alters Format In Wake Of COVID-19 Pandemic

By Dayeeta Das
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Fruit Attraction is altering the format of its event this year in wake of the uncertainty and complexity arising out of the coronavirus pandemic.

The organisers are planning to opt for a model that results in a face-to-face, multi-channel fair that serves the fruit and vegetables sector.

It aims to continue to stimulate international commercial relations while guaranteeing the health and safety of all visitors and exhibitors.

Depending on how the pandemic evolves, Madrid will soon decide (as has already been done in Germany) to revise the fair calendar from September, the organisation said.

For this reason, Fruit Attraction has deferred the payment of the first instalment for stand reservations until at least 6 July.

Fruit Attraction is encouraging the contracting of standard, basic or premium spaces, with ample possibilities for personalisation, and has made provisions for tight investments or a 100% refund, if the fair is cancelled.

It has reached an agreement with hoteliers in Madrid that guarantees the possibility of hiring rooms at lower prices.

It will also install devices that monitor the temperature of visitors at the entrance of the venue.

Fruit Attraction 2020 will not renounce its physical presence and implement appropriate measures to adapt to the new situation as it expects to witness maximum participation from stakeholders.

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