Tesco is now offering free fresh fruit to children entering its stores, as a healthy snack as their parents shop.
The UK supermarket is hoping that the initiative will provide a little help in creating healthy eating habits for kids.
The recommended daily allowance of fruit and vegetables for children and adults is five portions.
Tesco stores will provide a selection of fruit to children, including apples, soft citrus fruit and bananas.
Matt Davies, Tesco CEO for the UK and ROI, said, “We’re Britain’s biggest greengrocer, so we want to make it easier for parents to get their children eating more healthily.
"As a dad, I know it can be tricky getting children to eat their fruit and vegetables, so we’re hoping this initiative will help create healthy eating habits that will stay with children as they grow up.”
Over a million children have visited farms and factories throughout Britain to learn about where their food comes from as part of the health initiative, the Tesco Eat Happy project.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.