HelloFresh May Sell Ready-Made Meals Online, CEO Says
German meal-kit delivery firm HelloFresh may start selling ready-made meals to tap into demand from consumers who prefer not to cook, co-founder Thomas Griesel has told a German newspaper.
HelloFresh, which competes with US rival Blue Apron, delivers pre-packaged meal ingredients aimed at making home cooking more accessible.
"We see a very big market niche for ready-made meals. The quality and freshness of what is currently available is questionable. That could be an interesting option for us," Griesel was quoted by the Rheinische Post newspaper as saying.
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