Get the app today! Download iPhone App Download Android App

HelloFresh May Sell Ready-Made Meals Online, CEO Says

Published on Jul 1 2018 12:29 PM in Technology tagged: Trending Posts / Germany / HelloFresh / Paywall / Blue Apron

HelloFresh May Sell Ready-Made Meals Online, CEO Says

German meal-kit delivery firm HelloFresh may start selling ready-made meals to tap into demand from consumers who prefer not to cook, co-founder Thomas Griesel has told a German newspaper.

HelloFresh, which competes with US rival Blue Apron, delivers pre-packaged meal ingredients aimed at making home cooking more accessible.

"We see a very big market niche for ready-made meals. The quality and freshness of what is currently available is questionable. That could be an interesting option for us," Griesel was quoted by the Rheinische Post newspaper as saying.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on Google+ Share on LinkedIn Share on Tumblr Share via Email