Fledgling food and drink businesses are being offered the chance to win a place on a groundbreaking UK-based business breakthrough programme called the Grocery Accelerator.
Six brands will be chosen to be part of the next programme - each securing £60,000 investment and the chance to learn how to turn their start-up businesses into success stories.
The Grocery Accelerator is led by a team with a proven track record in building substantial, and profitable, grocery and speciality brands. The team includes Paddy Willis - co-founder of premium baby food company Plum Baby; Simon Lacey, who has an outstanding record of bringing brands such as Kettle Chips to market, and Rob Ward, creators of one of the largest fruit businesses in the UK.
Associate partners are John Stapleton, co-founder of New Covent Garden Soup Company Ltd and Little Dish; Emma Macdonald, founder of The Bay Tree Food Co Ltd; Simon Taylor, former chief finance officer at Heinz and Andrew King, non-executive director at Moma Foods.
Each business will go through a rigorous selection process before they battle it out in a final pitch at the Speciality & Fine Food Fair where the winners will be revealed on September 8.
Applications for the Grocery Accelerator are now open.
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