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Packaging And Design

Packaging A Key Purchase Consideration For Spanish Customers

Two out of three Spanish consumers would buy a product because they like its packaging, a Nielsen study has found.

As reported by financialfood.es, a product has up to six seconds to be noticed by a potential customer while on-shelf. According to the study, packaging is also influential in a customer's decision to repurchase a product, for 41% of consumers.

On the contrary, the study found that poor design has a very negative effect, and once a customer makes up their mind about disliking the appearance of a product is very difficult to reverse that perception.

Ana Barrio, Director of Innovation at Nielsen, says that "there are products that have sold millions with zero investment in advertising and half the in-store presence of competitors, thanks to an attractive and well chosen packaging design."

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

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