Spar Austria Introduces Organic Toothbrush
Spar Austria has launched an organic toothbrush made from renewable raw materials, under its private-label brand, Beauty Kiss.
The toothbrush is comprised of 90% bio-based raw materials and is available in all Spar, Eurospar, and Interspar stores across Austria.
The handle comprises 97% organic PA polyamide from castor beans, while the filaments use 60% of the same material.
The packaging of the product contains at least 80% recycled content, the retailer said.
The product is ergonomically designed and the soft bristles with rounded ends clean gently, making it suitable for sensitive gums and teeth, Spar Austria said.
The organic toothbrush is an addition to Spar's range of 100% microplastic-free, own-brand products sold under the labels Sun Kiss, Beauty Kiss, and S-Budget.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.