Dutch retailer Albert Heijn and Dopper have jointly announced the the installation of smart Dopper Water Taps in a number of Albert Heijn stores.
Last year, Dopper launched the tap service, which encourages people to fill reusable bottles, ensuring they can enjoy water in a sustainable way.
The taps feature an interactive LED display, and have been placed in shops near schools or other busy locations.
'Two Birds With One Stone'
"We encourage a healthy lifestyle and have the ambition to use less packaging material, including plastic," commented Marit van Egmond, chief executive, Albert Heijn.
"With the Dopper Water Taps we kill two birds with one stone – we encourage people to drink water in a sustainable way. We do this together with Dopper, a progressive brand that has been successfully stimulating the movement towards reuse for years."
National Network
In March, the first five Dopper Water Taps were installed at Albert Heijn stores in Overveen, Amsterdam, The Hague, Leidschendam and Leiderdorp.
Each of the taps keeps track of, among other things, how much water has been drunk and how many plastic bottles have been saved.
Dopper makes the water taps findable using Google Maps, with Albert Heijn saying that a national network of locations is being created where people can fill their reusable water bottles.
© 2023 European Supermarket Magazine – your source for the latest packaging news. Article by Robert McHugh. Click subscribe to sign up to ESM: European Supermarket Magazine.
