Pringles Invests €100m In New Carton Potato Chip Packaging

By Branislav Pekic
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Pringles Invests €100m In New Carton Potato Chip Packaging

Kellogg-owned Pringles has invested €100 million in the development of new fully recyclable packaging for its popular potato chips.

The fully-recyclable paper tube was designed in the company’s Mechelen R&D centre, in Belgium, which also houses one of the snack producer's largest factories, producing 104,000 tonnes of chips per year, which are sold in 80 countries worldwide.

Researchers spent almost five years developing the new packaging, the company said.

Commencing this month, the famous Pringles potato chip tubes will gradually have their steel base replaced by a paper-cardboard end, making them fully recyclable.

Not only does the paper-cardboard basw lighten the tube by five grams, it also requires less water, emits 40% less CO2 and costs less, the company added.


To protect the potato chips from oxygen and guarantee a shelf life of 15 months, a thin layer of aluminium has been added to the cardboard base.

More Recyclable

‘Tubes with a steel base were recyclable in theory, but not in reality, as the consumer does not separate the metal base from the cardboard packaging,’ Luc Houben, general manager of Kellogg's Benelux, told Belgian daily L’Echo.

The €100 million investment was spent on research and adaptation of production lines at three factories producing Pringles potato chips: the factory in Mechelen, a factory in Poland and a site in the United States.

Researchers also investigated the possibility of replacing the plastic lid with a cardboard lid, but concluded that plastic is still the most efficient material on the production line and costs half as much.


Increased Production

Once the new technology is fully operational, the new machines will be able to produce more than a billion chip tubes a year.

This move towards lower-pollution packaging is part of a global sustainability program launched by Pringles a few years ago.

The brand’s owner, Kellogg, intends to reduce its own CO2 emissions by 45% by 2030.

Read More: Kellogg Snack Business To Be Named 'Kellanova' After Cereal Unit Spin-Off

© 2023 European Supermarket Magazine – your source for the latest Packaging and Design news. Article by Branislav Pekic. Click subscribe to sign up to ESM: European Supermarket Magazine.

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