Warsteiner Celebrates Lufthansa's 60th With New Beer Bottle

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Warsteiner Celebrates Lufthansa's 60th With New Beer Bottle

Warsteiner, one of Germany's largest breweries, will introduce a limited-edition aluminum beer bottle in celebration of the country's largest airline, Lufthansa.

As Lufthansa celebrates it's 60th birthday, Warsteiner turned to packaging supplier Ardagh Group to create a product in honor of this milestone.

For the Lufthansa 60th anniversary bottle, Ardagh Group applied sharp screens and solid covering colours onto the bottle, creating a metal/gold packaging design, similar to the range of aluminum bottles that the group developed for the Warsteiner Art Collection last year.

Ulrich Kunert, Head of International Marketing Manager at Warsteiner commented, "Our partnership with Lufthansa, which began in 2001 is very important yo Warsteiner and we are proud of our latest stunning bottle, created with the support of Ardagh, that is much admired by Lufthansa passengers around the world.

"It represents not only the very best in contemporary design, but the choice of a lightweight and endlessly recyclable shaped aluminum bottle is a perfect fit for a sustainability- conscious international airline."

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney. To subscribe to ESM: The European Supermarket Magazine, click here.  

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