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Private Label

Albert Heijn Increases Range Of Gluten-Free Products

Dutch retailer Albert Heijn has increased 'quite considerably' the range of gluten-free private label products it offers as part of its 'Vrij van Gluten' (Free From Gluten) range.

The retailer has introduced 25 new products, including bread and baking mixes, pasta, cookies and crackers, in response to what it says is a 'rapidly-growing' number of consumers that choose gluten-free products.

New Packaging

The products feature newly-designed packaging, and a Vrij van Gluten logo.

Earlier this month, Albert Heijn introduced a new range of fresh soups, sauces and curries made exclusively from vegetables, herbs and spices - including no preservatives - as part of its AH Verse (AH Fresh) range.

It also launched a private label range of healthy snacking options, made with natural ingredients such as nuts, seeds and dried fruit.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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