German discounter Aldi Süd has announced the launch of a new private label fashion collection called ‘Music Loves Fashion’.
The clothing line has been developed in collaboration with the US singer Anastacia and was created based on her preferences. The collection will be sold in all Aldi Süd outlets, starting on 14 September.
With this launch, Aldi Süd is continuing to expand its range of textiles created with the help of celebrities. In 2016, Aldi Süd launched a fitness collection with dancer and moderator Daniel Aminati and two collections in cooperation with designer Jette Joop.
“Our exclusive collections developed with the help of celebrities are very popular among our customers,” said Kim Aline Suckow, deputy CEO of Aldi Süd’s sales team.
“This shows that our strategy to offer exclusive and trendy fashion at affordable prices is the right step to take. With the new Anastacia collection, Aldi Süd will now be rocking”.
“The entire collection really represents me and my style,” commented Anastacia. “We created skinny-jeans with destroyed effects and rivets, biker jackets, and many shirts with cool prints. I really like the small details we included”.
The new collection will first be presented on 7 September at a fashion show in Cologne, Germany.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Larissa Zimmer. Click subscribe to sign up to ESM: The European Supermarket Magazine.