DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Cactus Expands Private-Label Fairtade Coffee Range

By Dayeeta Das
Share this article
Cactus Expands Private-Label Fairtade Coffee Range

Luxembourg-based retailer Cactus has announced that it has added five new coffee blends to its own-brand Fairtrade-certified coffee range.

The new additions, available in Cactus outlets, include Espresso, Dessert, Mocca, Cafe de Fête, and Décaféiné.

The beans used in manufacturing the coffee blends are sourced from producers in Brazil, Honduras, Guatemala, and Mexico.

The coffee is roasted it the retailer's in-house roasting facility - Bruno - in Windhof.

Stable Minimum Price

Cactus is committed to guaranteeing coffee farmers a stable minimum price for their produce.

ADVERTISEMENT

The addition of new coffee blends to its assortment reflects the company's desire to use its production facility to combat inequalities in the coffee sector, Cactus said in its statement.

The Windhof facility is one of the largest producers of Fairtrade-certified coffee in Luxembourg, with an output of 88 tonnes last year.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.