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Private Label

Carrefour Belgium Launches Regional Products Under ‘Les Belges’ Label

Carrefour Belgium has launched a new range of regional gourmet products under the Les Belges label.

The new Les Belges range offers a total of 21 products, which includes, among others, thin galettes, speculoos, almond tarts, brown sugar, sirop de Liège and Bruges biscuit.

Initially, the range will offer sweet groceries and frozen products for consistency and association with Belgian identity, the retailer said.

Over the coming months, Carrefour will add more products to the range in the butchery, cooked meats and cheese categories.

'Scrupulously Selected Producers'

Product manager at Carrefour Belgium, Tatiana Paul, commented, “To develop [the range] we spent a year working very closely alongside scrupulously selected producers.

“The recipes are authentic, and the ingredients are high quality – and a gourmet approach has been adopted for the whole range.”

In September of this year, the retailer plans to launch the Les Belges range in Carrefour stores in France, Spain and Italy.

Carrefour offers similar regional gourmet ranges in France, Italy, Spain and Romania under the Reflets de France, De Nuestra Terra, Terra d’Italia and Drag De Romania brands.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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