Centra Launches New Fresh Bakery Range

By Steve Wynne-Jones
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Centra Launches New Fresh Bakery Range

Irish convenience store brand Centra has launched a new range of baked goods that does not contain unnecessary fats, artificial flavours and colours.

This new range includes an old style cob, batch loaf and 100% wholemeal stoneground soda made with Irish buttermilk.

The new scone recipe is ‘all about tradition using store cupboard ingredients and made with real Irish butter and a whole egg’, the company said.

Other new products launched by Centra, which is part of Ireland's Musgrave Group, include a high fibre seed and carrot bread, backed with multi grain fibre, wholesome seeds and carrots. A new tomato and olive focaccia is topped with tomatoes, black olives, rosemary, pesto and sprinkled with olive oil.

The retailer has also launched a new raspberry and amaretti chocolate brownie and the rocky road biscuit slice. These are both made in Ireland using Belgian chocolate.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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