Sponsored by SuperValu and Centra, Guaranteed Irish Food & Drink Month, which takes place in June, is an annual event featuring an extensive range of food-focused activities, such as events, podcasts, and promotions, to support Irish food and drink producers while encouraging consumers to buy Irish.
Labelling that includes product details, such as the exact location of production, or the source of ingredients, will encourage shoppers to buy Irish-made products, the group said.
Guaranteed Irish has called on consumers to shop sustainably by choosing locally sourced products and to look out for the Guaranteed Irish ‘G’ when doing their weekly shop.
'A Vital Industry'
Brid O’Connell, CEO of Guaranteed Irish said, "We are delighted to kick off food and drink month this June, supporting producers throughout the country.
"Ireland’s food and drink sector is a vital industry, which is worth over €2.2 billion to the economy, so it’s crucial that we encourage consumers to continue to buy locally sourced products from Irish suppliers each week."
Guaranteed Irish Food & Drink Forum
The theme for this year’s Guaranteed Irish Food & Drink Forum on June 15th in Cork is 'Cracking sustainability in the face of rising costs'.
The speakers include Owen Keogh, head of sustainability at Musgrave, Brian Murphy, partner audit and assurance/consumer and tech business at Deloitte, Emma Walls, commercial director at Glenisk and Fiona Twomey, global retail specialist, Bord Bia.
The producer showcase will include five local Guaranteed Irish food producers telling the story behind their products and providing samples.
These include Ballyhoura Apple Farm, Clonakilty Black Pudding, Kinsale Mead and Juspy Collagen Protein Blend.