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Private Label

Continente Expands Private Label Ice Cream Range

Portuguese grocer Continente has expanded its private label ice cream range, with the introduction of five new SKUs.

The range includes a number of novel flavour combinations, including cookies and caramel with pieces of biscuit (Cookies); chewing gum with a marshmallow coating (Marshmallow); and caramel with a caramelised popcorn coating (Popcorn).

Each 500ml SKU is priced at €2.99.

Magnificos

Also new to the retailer's 'Magnificos' ice cream range, which was reformulated in 2019, is a 'milk chocolate with cookies' variant.

Other flavours in this range include 'milk chocolate', 'milk chocolate with almonds', 'white chocolate with strawberry' and 'white chocolate with almonds'.

The price of each box of 4 units is €1.69.

Equilibrio

Continente has also expanded its Equilibrio ice cream range, which are intended for those seeking lighter options, and contain no added sugars and palm oil.

New to this range are mango and forest fruit variants, which are available in 4-unit packs, priced at €2.49.

To promote the new products, the retailer has launched a promotional in-store campaign, with discounts of up to 20% on Continente ice creams.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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