The range includes around 300 SKUs across 75 categories, which feature an exclamation point as a recurring iconic element.
It includes products such as pasta, tomato puree, beer, chips, pistachios, legumes, canned tuna, mackerel, salmon, anchovies, frozen vegetables, fish, breakfast items and ice cream.
In addition to food, the Gli Spesotti line also includes a broad range of home and personal care products, Coop Italia said.
According to the retailer, prices are guaranteed to be lower than comparable branded products, and all products meet Coop's high quality standards – for example, all Gli Spesotti products are free of artificial flavours and colourants, and all eggs used are free-range in origin.
Food Inflation Concerns
The launch of Gli Spesotti comes at a time when many Italians are struggling with rising food prices, with food inflation standing at 22% and general inflation reaching 16%.
A recent survey conducted by Coop found that 62% of consumers are planning to increase their purchase of lower-cost unit products in the next 12 to 18 months.
This trend is being driven by the rising cost of living, which has led many consumers to look for ways to save money on their grocery bills. In addition, 60% of respondents said they would be buying more private-label products.
“Italians have shifted their purchasing location towards discount stores," Maura Latini, president of Coop Italia, commented in September.
"This is a problem for large-scale distribution, for the branded industry and for a country rich in production and food diversity."