Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Delhaize Launches 'On The Go' Breakfast Range

Belgian retailer Delhaize has launched a new range of 'on the go' breakfast solutions, entitled 'Fast Break'.

The range features six 100% natural breakfast products, including yoghurt, granola, oatmeal, fresh fruit, and chia seed pudding.

These are packaged in a plastic take away cup, which also includes a spoon. The retailer says that this 'practical format' makes them ideal for 'a quick snack on the move'.

Delhaize adds that this range provides a healthy alternative for customers who skip breakfast at home, with natural products that are free from additives, and high in fibre, as well as vitamins and antioxidants.

The full range includes granola with yoghurt and strawberry; granola with yoghurt, apples and grapes; granola with yoghurt, mango and pineapple; apple oatmeal, raisins and cinnamon flakes; breakfast smoothie with blueberries and strawberries; and coconut chia seed pudding with mango and pineapple.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days