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Private Label

Germany's Müller Launches Own-Brand Energy Drink

Gernan drugstore chain Müller has unveiled a new energy drink brand, Typhoon, its first product launch in this category.

Typhoon was launched last week in Germany, and is priced at €0.25 plus a €0.25 deposit.

Sales in Austria will commence on 14 December, where the product will be priced €0.39.

There are three different variants available in the Typhoon range, Regular, Sugarfree and Tropic.

Typhoon joins an extensive list of around 4,000 private label products available at Müller. The drugstore business operates around 900 branches in seven different European markets.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine

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