The recent Kantar Brand Footprint report showcased the most-chosen grocery brands across Europe, based on their Consumer Reach Points (CRP), penetration, and frequency.
Building on from that, in this article, we explore the top 20 most popular dairy – and dairy alternative – brands in Europe, as outlined by Kantar's Brand Footprint data for 2022.
The Top 20 Dairy Brands In Europe: Kantar
| 2022 Rank | Brand | CRP (M) | Pen 2022 | Frequency 2022 |
|---|---|---|---|---|
| 1 | Arla | 464.0 | 19.6 | 11.4 |
| 2 | Activia | 331.0 | 24.2 | 6.6 |
| 3 | Alpro | 313.0 | 20.6 | 7.4 |
| 4 | President | 304.0 | 26.9 | 5.5 |
| 5 | Muller | 293.0 | 19.2 | 7.4 |
| 6 | Philadelphia | 264.0 | 32.3 | 4.0 |
| 7 | Mlekovita | 246.0 | 6.5 | 18.4 |
| 8 | Zott | 241.0 | 14.4 | 8.1 |
| 9 | Actimel | 195.0 | 14.9 | 6.3 |
| 10 | Ehrmann | 185.0 | 13.9 | 6.4 |
| 11 | Danone | 185.0 | 19.1 | 4.7 |
| 12 | Landliebe | 155.0 | 12.8 | 5.9 |
| 13 | Granarolo | 144.0 | 9.2 | 7.6 |
| 14 | Rama | 144.0 | 14.1 | 4.9 |
| 15 | Milram | 130.0 | 10.7 | 5.9 |
| 16 | Magnum | 127.0 | 15.6 | 3.9 |
| 17 | La Laitiere | 127.0 | 10.1 | 6.1 |
| 18 | Kerrygold | 120.0 | 12.9 | 4.5 |
| 19 | Lurpak | 119.0 | 7.9 | 7.3 |
| 20 | Danet/Danette | 116.0 | 10.6 | 5.3 |
1. Arla
Scandinavian powerhouse Arla secures the top spot with a CRP of 464 million. Arla is a household name across Europe, known for its high-quality milk, butter, and cheese products.
2. Activia
Activia ranks second with a CRP of 331 million. As a subsidiary of Danone, Activia specializes in yogurt and probiotic products.
3. Alpro
Renowned for its plant-based dairy alternatives, Alpro takes the third position with a CRP of 313 million.
4. President
A premium cheese brand, President secures fourth spot with a CRP of 304 million.
5. Müller
Known for its wide range of yogurt products, Müller holds fifth position with a CRP of 293 million.
6. Philadelphia
Cream cheese favourite Philadelphia takes sixth place with a CRP of 264 million.
7. Mlekovita
Polish dairy brand Mlekovita takes seventh spot with a CRP of 246 million.
8. Zott
German-based dairy firm Zott secures eighth position with a CRP of 241 million.
9. Actimel
A brand under the Danone umbrella, Actimel ranks ninth with a CRP of 195 million, and is known for its probiotic drinks designed to boost immunity and digestive health.
10. Ehrmann
A German producer of a diverse range of dairy products, Ehrmann holds tenth spot with a CRP of 185 million.
11. Danone
A leading name in the global food industry, with a range of products from from yogurt to milk, Danone takes eleventh position with a CRP of 185 million.
12. Landliebe
Based in Germany, Landliebe secures twelfth position with a CRP of 155 million.
13. Granarolo
An Italian dairy brand with a rich history, Granarolo ranks thirteenth with a CRP of 144 million.
14. Rama
Known for its margarine products, Rama places fourteenth on the list with a CRP of 144 million.
15. Milram
Owned by Germany's DMK Group, Milram takes fifteenth spot with a CRP of 130 million.
16. Magnum
Magnum secures sixteenth position with a CRP of 127 million.
17. La Laitiere
Offering a selection of yogurt and dairy desserts, French brand La Laitiere places seventeenth on the list with a CRP of 127 million.
18. Kerrygold
An Irish butter brand with a global presence, Kerrygold holds eighteenth position with a CRP of 120 million.
19. Lurpak
A Danish brand known for its creamy butter, Lurpak secures nineteenth spot with a CRP of 119 million.
10. Danet
Rounding off the top 20 is Danet, also known as Danette in some markets, which boasts a CRP of 116 million.
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.