German retailer Kaufland has added three vegan meat products to its 'K-take it veggie' private-label brand.
The new additions include vegan versions of burger patties, meatballs, and cevapcici – a grilled minced meat sausage, which is popular in the Balkan countries.
The products, made of pea protein, are free from soy and artificial flavours, the retailer said.
Helena Gauerhof, private-label buyer at Kaufland, added, "In addition to the claim to offer our customers a large selection of vegan products, we also attach great importance to sustainability. Our three new products from K-take it veggie contain no palm oil and are developed with GMO-free ingredients."
In April of this year, the retailer plans to add a pea-based drink and coconut-based cooking cream to the 'K-take it veggie' range.
The brand now offers more than 50 vegetarian and vegan products such as tofu, schnitzel, lasagna or falafel, spreads, cold cuts, yoghurt, snacks, and milk substitutes.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.