Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Kaufland Expands Vegan Offering With New Meat Alternatives

German retailer Kaufland has added three vegan meat products to its 'K-take it veggie' private-label brand.

The new additions include vegan versions of burger patties, meatballs, and cevapcici – a grilled minced meat sausage, which is popular in the Balkan countries.

The products, made of pea protein, are free from soy and artificial flavours, the retailer said.

Sustainable Products

Helena Gauerhof, private-label buyer at Kaufland, added, "In addition to the claim to offer our customers a large selection of vegan products, we also attach great importance to sustainability. Our three new products from K-take it veggie contain no palm oil and are developed with GMO-free ingredients."

In April of this year, the retailer plans to add a pea-based drink and coconut-based cooking cream to the 'K-take it veggie' range.

The brand now offers more than 50 vegetarian and vegan products such as tofu, schnitzel, lasagna or falafel, spreads, cold cuts, yoghurt, snacks, and milk substitutes.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days