Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Kaufland, Lidl Introduce Household Products From Recycled Plastic

By Dayeeta Das
Share this article

Lidl and Kaufland have rolled out private-label household goods made from 100% recycled plastic in association with PreZero – the environmental division of the retailers' parent company, Schwarz Group.

This is the second time that both retailers have brought these products to the market.

The initiative is part of Schwarz Group’s REset Plastic strategy, which aims to give old packaging from private households in Germany a new life and reduce the use of virgin plastics.

A large part of the entire process, from collecting through recycling to selling, is covered by the participating divisions of the Schwarz Group.

Earlier this year, Lidl Italia has introduced its first line of household products made with 95% recycled plastic made by PreZero.

ADVERTISEMENT

Collection And Recycling

PreZero collects packaging waste from private households, for example, via the yellow sack or the yellow bin, which are then sorted, cleaned and processed into regranulates.

The raw material obtained through this process is used to manufacture high-quality, new household goods. Furthermore, the entire recycling and manufacturing process takes place in Europe, saving resources and the environment.

In Germany, Kaufland has already launched the products, which it describes as 'sustainable household and tidiness aids,' while Lidl will rollout the range from 27 September in stores and the online shop.

The products from recycled materials are also being sold in other countries. Lidl is offering up to seven SKUs and Kaufland up to twelve, including, for example, organisers, garbage and cleaning bins, laundry bins and transport and storage boxes.

ADVERTISEMENT

Schwarz Group will continue to expand its range of articles made from recycled material in the future, which will bring it closer to the vision of its REset Plastic strategy, ‘Less plastic - closed cycles.’

© 2021 European Supermarket Magazine – your source for the latest Private Label news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days