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Private Label

Lidl France Brings Private Label To Salon International de l'Agriculture

By Publications Checkout
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Lidl France Brings Private Label To Salon International de l'Agriculture

Lidl France is, at present, promoting its private-label fresh produce at the annual Salon International de l'Agriculture, with a focus on its own meat line, L’étal du Boucher, and its own dairy line, Envia, LSA-Conso.fr reports.

The German chain is showcasing these at La Ferme Lidl (Lidl Farm), which pushes its ‘made in France’ message. It places emphasis on the fact that at least 70 per cent of its products in French supermarkets are now French grown or produced.

For its private-label brand Envia, it is running a bar à lait (milk bar). It is also operating a restaurant, La Mangeoire Lidl (the Lidl Eatery), which offers a three-course meal for €14.99, made entirely from Lidl France products.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.

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