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Private Label

Lidl Germany Unveils GMO-Free Private Label Milk

Lidl Germany has announced that all its Milbona own-brand milk is now GMO-free.

The retailer, which has placed the ‘Ohne Gentechnik’ (GMO-free) label on its milk packaging says that the move follows on from a “growing consumer demand for GM-free products”.

In order to support its suppliers in producing GM-free dairy products, Lidl pays an agreed surcharge to farmers.

"Looking ahead, we can put in our dairy products exclusively GMO-free certified products and thus follow the ever increasing demands of consumers,” a Lidl spokesperson said.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.

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