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Private Label

Lidl Switzerland Introduces Nutri-Score For Private-Label Products

Lidl Switzerland has introduced Nutri-Score labelling for certain own-label products to help consumers make more informed purchases and opt for healthier food options.

The voluntary labelling indicates the nutritional balance of a product's composition on a scale of A to E, and has been widely used in France since its introduction in 2017.

In Switzerland, the Federal Office of Food Safety and Veterinary Affairs (USAV) came out in favour of the Nutri-Score in 2019.

Now, Lidl Switzerland has rolled out the label for its 'Harvest Basket' and 'Trattoria Alfredo' private-label brands, with plans to expand it to other product areas.

Long-Term Commitment

The latest initiative is part of the retailer’s long-term commitment to healthy eating. This includes the signing of the 'Milan Declaration' and its follow-up with the aim of reducing the sugar content in yoghurt and breakfast cereals.

In the yoghurt segment in particular, Lidl has already made significant progress, by reducing added sugars in 42 of the 43 Swiss yoghurts.

Earlier in 2021, Lidl Switzerland developed a simple labelling system in cooperation with the Swiss Animal Protection PSA for all fresh pork, poultry and beef/veal products.

It now plans to roll out the same labelling system to shell eggs from the beginning of 2022.

Lidl Switzerland operates 160 stores, of which 12 were opened in 2021, mainly in city centres and large towns.

In September 2021, Dutch retailer Plus launched a new pilot project to introduce Nutri-Score labelling system to 3,000 private-label SKUs.

© 2022 European Supermarket Magazine. Article by Branislav Pekic. For more Private-Label news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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