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Waitrose Adds Hundreds Of New Products To Waitrose 1 Premium Range

Published on Sep 27 2016 9:00 AM in Private Label tagged: Waitrose / UK Retail / Own Brand / New Products / Premium food range

Waitrose Adds Hundreds Of New Products To Waitrose 1 Premium Range

UK retailer Waitrose's premium range, Waitrose 1, has extended its selection of 500 products (already on shelves) by a further 100, to be added this autumn.

Highlights include ready meals Macaroni Cheese with Butternut Squash and Pancetta (£3.99), Slow-Cooked Pulled Beef Hash (£7.99), and Venison and Celeriac Gratin (£3.99).

Waitrose is also upgrading its pizza range to include two hand-stretched, wood-fired sourdough pizzas with seasonal toppings. A vegetarian option has toppings of mushroom, kale and Gorgonzola (£4.79), while the second is a Neapolitan sourdough pizza, containing marinated artichokes, anchovies, olives and mozzarella.

The UK retailer is also extending its pasta range to include three new flavours: Porcini Mushroom Ravioli (£.99), Spicy Salami Tortellini (£4.99) and Spinach and Ricotta Tortellini (£4.99).

New pasta sauces added to the Waitrose 1 range include Pomodoro and Bolognese, both priced at £2.49.

Waitrose 1 will also be expanding its dessert and chocolate ranges, as well as introducing three new coffees to enjoy with them.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Aoife Lawless. To subscribe to ESM: The European Supermarket Magazine, click here.

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