Italian Retailer Conad Sees Private Label Sales Up 7%
Italian retailer Conad's private label range achieved a turnover of €3.5 billion in 2018, up 7% year-on-year, and accounted for a quarter of the food retailer’s overall sales.
Conad's private label assortment consists of over 3,600 SKUs, of which 1,400 were launched or relaunched last year.
These include the traditional Conad, Verso Natura, Sapori & Dintorni brands, as well as new lines that meet the requirements of modern consumers, such as Conad Alimentum, Conad PiacerSi, Conad Essentiae, Conad Baby.
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