Private-Label Spend Growing At Almost Five Times The Rate Of Brand Spend In UK: Nielsen
Spend on private-label products is growing at close to five times the rate of spend on branded products in the UK market, new research from Nielsen has found.
Over the last three months, consumer spend on private-label products rose by 5.5% in the UK market, while spend on branded products rose by just 1.2%.
The average sales increase across all grocery products was 3.5%.
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