Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Private Label

Sainsbury's Reduces Salt Content In Baked Beans Range

UK retailer Sainsbury's has announced that it is relaunching all of its private label baked beans and pasta meals with a lower salt content.

After committing to reformulating its recipes in February 2016, the range review of 31 products is set to be completed in August. These will have an annual salt reduction of 14.6 tonnes and 59 tonnes of sugar, based on current sales trends.

Reformulation Project

The retailer says that this reformulation project offers a 'tangible benefit' for customers' health, without changing the taste.

“There’s no doubt that health is high on the UK agenda," said Judith Batchelar, Sainsbury's director of brand. "We know customers want to enjoy a healthy balanced diet and that they look to brands they trust – like Sainsbury’s – to offer solutions."

“The task of adding or removing ingredients and finding suitable replacements, that still deliver the taste and quality that a customer expects from our products, is challenging."

Continued Improvements

As well as removing salt, fat, and sugar, Sainsbury's range of beans has new packaging, highlighting that the product is a source of protein and fibre, gluten-free, and suitable for vegans.

"It’s a significant area of investment and represents a large portion of our product development work," added Batchelar.

"We’re committed to delivering healthier baskets to our customers, with the strong progress already made in reducing sugar and salt in a number of our own brand product ranges and will continue to do so, focusing on the products that are going to have the biggest impact in helping our customers live healthier lives.”

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days